Thinking about investing in a short-term rental property in Jacksonville?
You’re not alone — Jacksonville is one of the fastest-growing STR markets in Florida, thanks to its mix of beautiful beaches, riverfront attractions, booming downtown, and year-round sunshine.

But not all areas are created equal when it comes to short-term rental success.
If you want strong occupancy rates, premium nightly rates, and fewer headaches, here are the best neighborhoods to target.

1. Jacksonville Beach

If you’re looking for premium nightly rates and strong year-round demand, Jacksonville Beach is a top pick.

Why invest here:

• Steps to the Atlantic Ocean
• Popular with tourists, business travelers, and locals booking staycations
• Easy walkability to restaurants, bars, and nightlife

Potential challenges:

• Higher property prices compared to inland areas
• Stricter city regulations — make sure to confirm short-term rental rules before buying

Bonus: Smaller condos and townhomes close to the beach often perform just as well (or better) than large single-family homes.

2. Riverside and Avondale

Historic charm, trendy shops, and riverside parks make Riverside and Avondale extremely attractive for short-term rental guests.

Why invest here:

• Unique, Instagrammable homes (craftsman bungalows, historic mansions)
• Close to downtown, Five Points, and the St. Johns River
• Strong year-round demand from travelers and professionals

Potential challenges:

• Some properties fall within historic zones with renovation restrictions
• Parking can be tight, especially in older neighborhoods

Pro Tip: Look for properties with dedicated parking to stand out.

3. San Marco

San Marco is perfect for investors who want to target a higher-end clientele.
It’s one of Jacksonville’s most elegant, walkable neighborhoods.

Why invest here:

• Upscale boutiques, dining, and river views
• Quick access to downtown Jacksonville
• Appealing to business travelers, medical tourists (near major hospitals), and wedding groups

Potential challenges:

• Higher purchase price compared to other areas
• Some local restrictions may apply — always double-check zoning for STRs

4. Downtown Jacksonville

Downtown Jacksonville is undergoing major revitalization, making it an up-and-coming STR hotspot.

Why invest here:

• New developments, stadium upgrades, and riverfront projects underway
• Huge event-driven demand (concerts, festivals, Jaguars games, conventions)
• More affordable condo options compared to the beaches

Potential challenges:

• Seasonality based on events
• Limited “vacation” appeal for families looking for beaches

Tip: Target units within walking distance of VyStar Arena, TIAA Bank Field, and the Riverwalk for maximum bookings.

5. Ortega and Venetia

A hidden gem for those looking for peace and waterfront charm without the tourist chaos.

Why invest here:

• Quiet, upscale neighborhoods along the Ortega River
• Attracts longer stays (families visiting relatives, boaters, traveling professionals)
• Easy boat access — properties with docks are in high demand

Potential challenges:

• Not as much walkable nightlife
• Appeal skews slightly older and family-oriented

Final Thoughts

Jacksonville is full of incredible opportunities for short-term rental investors — but choosing the right neighborhood is everything.
The difference between a struggling listing and a thriving one often comes down to location, local demand, and smart property management.

At JaxBNB, we specialize in helping investors find, furnish, launch, and manage profitable Airbnbs across Jacksonville.
Whether you’re just getting started or already own a property you want to optimize, we’re here to help.

👉 Contact JaxBNB today at info@jaxbnb.com or 904-242-6988 to talk about how we can maximize your investment.